A few years back, marketing was restricted to print media, radio, and TV. Slowly, the internet era evolved, and people started spending more time online. This technology not just helped people to build connections; instead, they also started making purchase decisions online.
With the rising trends of online shopping, business owners worldwide are making efforts to capture audience attention online. The marketing professionals are looking for new, impressive ways to capture audience attention.
Although most businesses prefer using blogs and social media posts to build brand impressions online, the target audience finds the least time to go through the length posts. Most of the buyers these days are attracted to visual advertising elements.
That is why most businesses are looking for video marketing ideas. Many of you might have started promoting your niche on YouTube. But it is high time to know that there are many other interactive and feature-rich platforms for video marketing.
Yeah! Some creative and experienced software developers have already created potential tools to ease your video marketing campaign management.
Here we are going to talk about the two most popular video marketing platforms: GrooveVideo and Vimeo. Both of them have their individual features, pros, and cons that may help you make an easy selection. However, if you have the least time to explore details of both these platforms online, this can guide you better.
Here we have provided essential details about GrooveVideo and Vimeo along with comparative information. By the end of this article, you will be able to pick the best video marketing platform for your business.
GrooveVideo is famous video analytics and video hosting tool that is developed by creative professionals at the GrooveDigital platform. It is one of many innovative tools offered by GrooveFunnels.
Note that GrooveFunnels is basically an all in one, interactive, and engaging digital marketing solution that allows everything ranging from webinar hosting, email marketing, sales pages, funnel development, website creation, course, and membership site development as well.
GrooveVideo, in particular, is designed to upload creative video content online to promote your brand, and the best thing is that it can also help you track analytics without using any third-party tool.
As soon as you click on the GrooveVideo platform on the GrooveFunnel dashboard, you will find three options: home, videos, and analytics. On the home button, you will be able to find different combined stats about videos such as finished, impressions, and second, watched, etc.
Whereas on the Video section, you can create videos and show the ones you have already added to the gallery section. On this page, you will also be able to edit videos, adjust settings, name, displays, and put the call to actions as well. The Video section also allows users to delete videos, handle integrations, and embed codes as well.
Furthermore, the Analytics section may help you check personal insights for all your videos, including unique finishes, impressions, total time watches, date of creation, and many more. You can also add filters to view things individually and make decisions for your video campaigns accordingly.
Creating Videos with GrooveVideo
GrooveVideo is an interactive and simple tool that can help you to lead impressive video marketing campaigns online. In order to create videos, first, you have to click on the video tab available on the left side of the screen.
Now move to the new video section from the top right corner, and the system will now prompt you to put video name and description. Next, you can hit the upload button or drag the video to the dashboard.
Here you can edit the video and change its settings as per your video campaign’s unique requirements. You can change the display, watermark, player controls, and size as well. It is also possible to adjust skin color controls, put overlay titles, and design call-to-action banners. The created videos can be easily shared on multiple platforms to capture audience attention.
Cost of GrooveVideo
GrooveVideo is an integral part of the GrooveFunnels suite. You cannot buy it alone; instead, it is available with the bundle only. To sign in to GrooveVideo, you can begin with any GrooveFunnels paid plan.
The basic one starts at $99 per month. Note that this silver plan does not just provide easy access to GrooveVideo; simultaneously, you can avail of an integrated autoresponder in the form of GrooveMail, an online selling platform named GrooveSell, and an affiliate marketplace which is popularly known as GrooveAffiliate.
You can get Lifetime Access to all 17+ GrooveApps Products for just a One-Time Price of only $1397. This means you pay one time and use all these platforms forever without paying any monthly bills or any other charges.
Other than this, it also provides easy access to funnel and sales page builder – GroovePages, along with membership building program GrooveMember.
Note that if you have to buy such tools individually, they may cost much more. But GrooveFunnel’s silver plan makes it easier to access all at affordable prices. GrooveVideo is one of the adequate tools for video marketers.
It also allows users to run a split test, obtain analytics, customize tags and thumbnails, personalize controls, and player skins as well. With Groove integrations, you can also capture audience attention with ease. In short, it is one of the most trusted tools for leading video marketing campaigns online.
Pros of GrooveVideo
Affordable solution for complete business promotion needs.
Interactive and easy to use video creation platform.
Plenty of personalization options with simple controls.
Integrated to all other GrooveApps.
Get instant analytics for your videos.
Easy to learn for beginners as well.
Easy to share videos on different platforms.
Videos can achieve a higher ranking on search engine results.
Easy uploading and downloading.
Suitable for business owners, marketing professionals, and advertisers.
Cons of GrooveVideo
Not available individually.
Vimeo: Online Video Streamer
Vimeo is one of the most famous and well-optimized online video streaming platforms. Advertisers widely use it, film artists, filmmakers, and business owners to customize videos, upload content online, and promote visual ads in the market.
It assists with HD video customization needs while allowing users to create, sell, and share creative videos online.
Vimeo platform was developed in the year 2004, and it has now gained a huge audience base in the market. The main purpose of using Vimeo is to work perfectly well to enhance, share, promote, and develop HD format videos. It also comes with a powerful video player that is customization and smoothly embeddable.
Features of Vimeo
There are so many elegant features loaded into this platform.
Marketing professionals find it a perfect choice for customizing content online and promoting niches to the target audience.
This online video streamer platform’s most amazing features include video player, top-notch privacy, collaboration, stock videos, hosting, management, analytics, live streaming, monetization, marketing, and distribution.
Vimeo video player is engineered with HTML5 that adds more beauty to your work. While customizing your videos, you can select suitable background colors, logos, speed controls, thumbnails, and many other elements to enhance the video’s overall impact. Furthermore, it makes it easier to add videos to websites, blogs, and many other platforms.
Creating videos with Vimeo
Vimeo web interface is quite functional; however, many people find it a little disorganized as well.
It makes use of several redundant options and a long menu list that you can use to create videos. The top portion of the web page shows a button to manage videos; other than this, you will find Upgrade, On-Demand, and Watch options.
The profile menu can be accessed from the right-hand side of the screen. The center screen is divided into different sections as Trending, My Videos, and My Feeds.
When you click on the Manage Videos section, you will reach the dashboard. Here you can upload any of your existing video collections that you want to edit. There are so many tools that you can access to improve the overall appeal of the video.
Furthermore, the customization tab can be used to alter the video layout to get a more impressive finish. The paid members can also gain access to dark mode options, additional visual frameworks, and custom logo design as well.
Cost of Vimeo
Well, the overall cost of video basically depends upon how much content you wish to upload on an annual or weekly basis. The fact is that you can find different pricing plans that are suitable for different needs.
Depending upon your business’s size and how often you wish to entertain the audience, you can choose a suitable plan. The free program offers limited features and is ideal for beginners only.
If you want to share almost 5GB of data per week or 250 GB per year, you can go ahead with the Vimeo Plus plan by paying $7 per month. Other than this, you can think of using Vimeo Pro ($20), Vimeo Premium ($75), and Vimeo Business ($50) subscription to improve your promotions.
Depending upon the plan you choose, you will get a varying range of upload limit. The weekly range may vary between 500MB, 5GB, 20GB, and unlimited.
Whereas if we talk about annual uploading capacity, it may range from 5GB, 250GB, 1TB, 5TB to 7TB. You can easily find a reliable solution for your specific business needs.
Pros of Vimeo
The ideal solution for businesses, advertisers, artists, and other video marketing lovers.
Safe and secure video marketing tools that assist in easy sharing.
Guarantees adaptive streaming with supreme quality.
Easy formatting of videos to set industry standards.
Excellent collaboration tools.
Instant video download.
Easy publishing options on various social media channels.
Plenty of customization features to make your work more beautiful.
Cons of Vimeo
The popular search engines like Yahoo, MSN, and Google don’t allow the display of Vimeo videos.
If you need extensive storage capacity, the pricing may get too high.
Only premium customers can enjoy the live streaming facility.
It restricts users over mobile uploads.
Beginners may find its interface cluttered and difficult to use.
GrooveVideo Vs. Vimeo: Final Verdict
If you are a genuine artist or a marketing enthusiast, you must be looking for some reliable video marketing tools online.
Well, there is no doubt to say that Vimeo is serving people in the market for the past several years, and GrooveVideo is new to the market.
However, they both have some pros and cons that may affect the decision-making process for end-users. The biggest challenge in using Vimeo for your business advertising needs is that videos created with this tool don’t find space on Google and Yahoo.
There is no doubt to say that they are the most popular search engines in the world. These platforms serve millions of active buyers and help people make purchase decisions online. But if your marketing videos are not available on these search engines, you may miss targeting a vast audience base in the market.
In such situations, it is better to go ahead with GrooveVideo. You can rely on this tool as it is designed by a group of professionals with more than 20 years of experience in the marketing world.
GrooveVideo is basically an integral part of GrooveFunnels, and you can enjoy easy integration with different marketing and business promotion tools.
GrooveFunnels is an all-in-one marketing solution, and you can rely on this feature-rich solution. GrooveVideo makes it much easier to create engaging videos; you can customize them to get a better appeal and to impress the target audience base.
These videos can be easily merged with the marketing campaigns conducted using GrooveMail, GroovePages, GrooveBlog, GrooveWebsite, GrooveFunnel, GrooveKart, GrooveMember – where you can build video courses. You can spread awareness about your new niche online.
Although this tool has been recently in the market, its excellent features still prove it a reliable solution for growing businesses.
You can also obtain quick analytics on how your advertising videos are performing in the market. These stats can help you to make necessary changes in the marketing campaigns. In short, GrooveVideo is the most satisfactory solution for complete business promotion needs online.
I started the road of photography, repairing some film cameras. But soon I've realised that I need some knowledge on how the photos are formed inside the camera. This road is tougher than I thought, but life is always a learning experience, and I am hoping that you could join me in this wonderful world of photography.
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